What to do after writing a children’s book (step-by-step guide)

I’ve written a childrens book now what happens?

You’ve written a children’s book. That’s no small thing. But now you’re probably asking yourself:

What do I do after writing a children’s book?

  • Do you find an illustrator?

  • Do you contact a publisher?

  • Do you upload it to Amazon?

If you’re a first-time author, this stage can feel confusing. So here’s a simple, step-by-step guide to help you move from finished manuscript to professionally illustrated, publish-ready book.


In this guide you’ll learn:

  • How to refine your manuscript properly

  • Whether you need an illustrator yet

  • How many illustrations your book might need

  • How to publish a children’s book in the UK

  • What illustration typically costs

  • The most common mistakes first-time authors make


Step 1: Refine and edit your manuscript

Before you think about illustration or publishing, make sure your manuscript is as strong as possible.

Ask yourself:

  • Does the story flow naturally?

  • Are there unnecessary words or repetition?

  • Does each page move the story forward?

  • Does the ending feel satisfying?

Read it aloud. Children’s books live and die by rhythm.

If you’re unsure about structure or pacing, this is the stage to get feedback before investing in illustration.


Step 2: Decide how you want to publish

There are two main routes:

Traditional Publishing

You submit your manuscript (without illustrations) to publishers or agents.
If accepted, they will choose the illustrator.

This route is competitive and can take time.

Self-Publishing (Popular with First-Time Authors)

You retain control of:

  • Illustration style

  • Layout

  • Pricing

  • Timeline

Many first-time authors in the UK choose to self-publish via Amazon KDP because it allows them to bring their book to market faster.

If you're considering this route, see my guide on ‘What is Self-Publishing?’ and ‘How to Self-Publish a Children's Book’.


Step 3: Plan the visual structure of the book

This is where many authors get stuck.

Children’s picture books are typically:

  • 24 pages

  • 32 pages (most common)

  • Occasionally 40 pages

Illustrations are not just decoration — they are storytelling.

You’ll need to decide:

  • Will you use full double-page spreads?

  • Will some pages have spot illustrations?

  • How many characters appear consistently?

  • What age range are you targeting?

If you're unsure, see my guide on how many illustrations a children’s book needs (insert internal link).


Not sure how your book should be structured?

If you’d like clarity on:

  • Page layout

  • llustration approach

  • Budget expectations

  • Publishing route

UPLOAD your manuscript for a no-obligation review.


Step 4: Understand the cost of illustration

Professional children’s book illustration is an investment.

In the UK, a fully illustrated 24–32 page book typically ranges between £2,750 and £6,000, depending on:

  • Page count

  • Illustration detail

  • Number of characters

  • Background complexity

  • Layout and publishing support

If you’re budgeting, it’s better to understand this early rather than later.

You can see full pricing guidance here (insert pricing link).


Step 5: Choose the right illustrator

When hiring a children’s book illustrator, look for someone who understands:

  • Pagination

  • Print formatting

  • Typography

  • Bleed and margins

  • Amazon KDP requirements

You’re not just hiring someone to draw pictures.
You’re hiring someone to build a book.

If you'd like more detail, see my guide on hiring a children’s book illustrator (insert link).


Step 6: Prepare for publishing

If you’re self-publishing, you’ll need to think about:

  • Trim size

  • ISBN (free via Amazon or purchased)

  • Paperback vs hardback

  • Print-ready PDF formatting

  • Cover spine width

This technical side is often overlooked — but it’s crucial for your book to look professional.


Step 7: Think about marketing early

Many first-time authors wait until the book is printed before thinking about marketing.

Start earlier.

Consider:

  • Building a simple author page

  • Collecting early reviews

  • Planning a launch date

  • Creating social media graphics

  • Reaching out to local schools or libraries

If you want help with launch visuals, I also design promotional assets that match your book’s style.



The two things most first-time authors forget

1. Pagination & Page Turns

The rhythm of page turns is part of storytelling.
The right illustration placement can enhance surprise, humour and emotion.

2. Budget & Timeline

A professional book takes time.
Most illustration projects take 8–16 weeks depending on scope.

Planning properly avoids rushed decisions.


Frequently asked questions

What do I do after writing a children’s book?

Start by refining your manuscript, then decide whether you want to pursue traditional publishing or self-publishing. From there, plan your illustration structure and budget.

Do I need an illustrator before submitting to publishers?

No. Traditional publishers choose their own illustrators. If self-publishing, you’ll need one.

How much does it cost to illustrate a children’s book in the UK?

Most professionally illustrated 24–32 page books range between £2,500–£6,000 depending on complexity.

Can I self publish a children’s book in the UK?

Yes. Many authors use Amazon KDP to self-publish with full creative control.

How many illustrations does a 32-page book need?

Typically 10–14 double-page spreads, but this depends on pacing and style.


Ready to turn your story into a professional book?

Most first-time authors don’t need more information. They need a clear plan.

Upload your manuscript and I’ll come back with:

  • Suggested page layout

  • Illustration approach

  • Timeline

  • Transparent pricing

I offer a no-obligation manuscript review and clear illustration plan.

Let’s bring YOUR story to life.

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How to hire a children’s book illustrator (guide + costs & questions to ask)